Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it’s almost negligible. The real question is how well you execute.

I have two ideas right now - Minute Bracket and Armaria. Minute bracket is something fun for March Madness and World Cup tournaments. Armaria is a reading tracking app. Makenzie wants to build something for herself and her friends.

I’ve started the bracket app a couple times. I just need to follow through this time.

Armaria is a new project and we will see if it has enough momentum to ever see the light of day.

Note: This is part of a series of posts inspired by re-reading Rework, by DHH and Jason Fried.

Nate Bird @nate